Accomplishments

Embracing the

Path to Digital Excellence

Malaysia is a dynamic hub for business, with Small and Medium Enterprises (SMEs) contributing significantly to the nation's economic growth. Local SMEs are navigating a rapidly evolving digital ecosystem where technology reshapes how businesses operate and connect with their audiences.

Digital Adoption in Malaysia

This simple breakdown highlights the notable discrepancy in digital adoption between Malaysian consumers and MSMEs, underscoring the necessity for targeted strategies to enhance digital capabilities among SMEs in Malaysia.

Malaysian Consumers

Online Connectivity

96.8% of Malaysians are connected online.

Mobile Connections

There are 44 million mobile connections in Malaysia, 29.1% more than the total population.

Mobile E-commerce Transactions

55.9% of e-commerce transactions are completed on mobile devices.

Social Media Users

26.8 million Malaysians are active social media users.

Malaysian MSMEs

Digital Adoption

77% of MSMEs are at the basic digitisation stage.

E-commerce Penetration

The e-commerce penetration rate for MSMEs is 47.7%.

Digital Marketing Implementation

Only 20% of MSMEs have implemented digital marketing.

We urgently need to increase digital adoption within the Malaysian MSME sector. For MSMEs to achieve growth in online consumer engagement, we must narrow the gap between e-commerce penetration rates and their digital presence

Additionally, a prominent need exists for significant improvements in digital marketing strategies among these enterprises. Recognising and proactively tackling these challenges is vital for fostering a more robust digital ecosystem for Malaysian MSMEs, ensuring their sustained growth and competitiveness in the ever-evolving business landscape.

Current Key Challenges Faced by SMEs

For SMEs, understanding the nuances of the digital landscape is crucial. From online consumer behaviour to the latest tech trends, navigating this terrain requires strategic insights and a tailored approach.

Drawing on years of experience and insights gathered during training sessions and a series of surveys via the SME communities, we’ve identified key challenges faced by Malaysian SMEs:

Financial Constraints

Limited Financial Resources
High Operating Costs
Cash Flow Issues
Lack of visibility into government financial support (e.g., grants)

Market Access and Competition

Inaccessibility to Global Markets
Lack of Internationalisation Expertise
Poor Marketing Strategies
Market Saturation and Global Competition

Technology and Innovation

Inefficient Business Processes
Lack of Automation & Technology Integration
Limited Knowledge In Implementing the Right Solution

Limited Networking Opportunities

Limited Networking Opportunities
Lack of Industry Presence & Visibility

Supply Chain and Talent Challenges

Supply Chain Disruptions
Difficulty in Recruiting and Retraining Talent

Training and Development

Inaccessibility to Training
Limited Time To Attend Training

Our Initiative

Unleashing Potential Inspiring Change

With the digital SME ecosystem, we aim to offer a comprehensive insight into the challenges and provide holistic support. This platform, backed by our partner eco-system, goes beyond digital solutions, providing robust assistance to SMEs from various perspectives and guiding them in navigating their business journey.

Our Goals

Elevate | Innovate | Thrive

Ecosystem Development for SME Support

Our primary focus is crafting a comprehensive ecosystem tailored to meet the specific needs of SMEs.
We strive to establish our platform as a single, trusted hub where SMEs can seamlessly find the right solutions and services.

Digital Future Foundations with AI and Technology

We are committed to building solid foundations for a digital future through the power of artificial intelligence (AI).
Our approach ensures we stay ahead with future-ready technology, empowering SMEs to navigate and thrive in the ever-evolving business landscape.